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What is bounce?
- Authors
- Name
- Skip2 Networks
- Title
- Content Manager
Bounce
What is Bounce?
A bounce occurs when a visitor lands on a webpage and leaves without interacting with any other pages on the same website. This single-page session represents a missed opportunity for engagement, as the user didn't explore additional content, make a purchase, or take any desired action. Bounce rate, expressed as a percentage, measures how frequently these immediate departures happen across your website. High bounce rates often signal problems with page relevance, loading speed, user experience, or content quality that prevent visitors from finding what they're looking for.
Website performance plays a critical role in bounce behavior, particularly page loading speed. Research consistently shows that users abandon websites within seconds if pages don't load quickly enough. Even a one-second delay in page load time can increase bounce rates significantly. This connection between technical performance and user engagement makes bounce rate a key metric for CDN effectiveness. When content delivery is optimized through strategic caching and global distribution, pages load faster, users stay longer, and bounce rates typically decrease.
Bounce Rate Example
Imagine an online electronics retailer notices their product pages have a 75% bounce rate. Investigation reveals that high-resolution product images take 8-10 seconds to load for users in certain geographic regions. After implementing a CDN with image optimization and edge caching, page load times drop to under 2 seconds globally. Within a month, the bounce rate decreases to 45%, and the retailer sees a corresponding increase in product page views per session and overall conversions.
Common Bounce Rate Benchmarks
| Industry | Average Bounce Rate | Acceptable Range |
|---|---|---|
| E-commerce | 20-45% | Below 40% is good |
| Content/Blogs | 40-60% | 40-55% is typical |
| Landing Pages | 70-90% | Varies by campaign |
| Service Pages | 10-30% | Below 20% is excellent |
Factors That Influence Bounce Rate
- Page Load Speed - Slow loading times cause immediate abandonment
- Mobile Responsiveness - Poor mobile experience drives users away
- Content Relevance - Mismatched expectations lead to quick exits
- Navigation Clarity - Confusing layouts prevent further exploration
- Call-to-Action Placement - Unclear next steps result in departures